Think
The learning process begins with your evidence-based content, which forms the backbone of each learning module. As subject experts you know what you want your audience to understand. Our job is to make the learning process an enjoyable one. Our aim is to 'hydrate' your content using rich visual stimuli which helps keep the emotive centres humming alongside important cognition.
Feel
We do this by delivering your content through the broadest range of visual media. Graphical representation, video examples, audio content, hide/reveal mechanisms etc place the viewer in the driving seat, allowing them to actively shape their own learning pathway. High production values are essential to drawing the viewer into a meaningful connection with the content.
Engage
Having enlivened the viewer through strong multi-media content, we then provide them with a process of affirming their newly acquired knowledge. The key here is to allow the learner to demonstrate a grasp of the fundamentals without adding undue stress or judgement in the process. We use methods where the learner 'makes things happen' through drag-and-drop, sorting boxes, almost game-like interactivity.
Learn
Simple text and language-based learning will often only activate narrow bands of cognitive functioning. Our philosophy is to trigger the brain's activity in as many ways as possible at the same time. Colour, movement, sound, relationship, narrative all serve to stimulate multiple centres in the brain increasing the likelihood of imprinting strong associative memory. This process is also known as learning!
The learning process begins with your evidence-based content, which forms the backbone of each learning module. As subject experts you know what you want your audience to understand. Our job is to make the learning process an enjoyable one.
Think
The learning process begins with your evidence-based content, which forms the backbone of each learning module. As subject experts you know what you want your audience to understand. Our job is to make the learning process an enjoyable one. Our aim is to ‘hydrate’ your content using rich visual stimuli which helps keep the emotive centres humming alongside important cognition.
Feel
We do this by delivering your content through the broadest range of visual media. Graphical representation, video examples, audio content, hide/reveal mechanisms etc place the viewer in the driving seat, allowing them to actively shape their own learning pathway. High production values are essential to drawing the viewer into a meaningful connection with the content.
Engage
Having enlivened the viewer through strong multi-media content, we then provide them with a process of affirming their newly acquired knowledge. The key here is to allow the learner to demonstrate a grasp of the fundamentals without adding undue stress or judgement in the process. We use methods where the learner ‘makes things happen’ through drag-and-drop, sorting boxes, almost game-like interactivity.
Learn
Simple text and language-based learning will often only activate narrow bands of cognitive functioning. Our philosophy is to trigger the brain’s activity in as many ways as possible at the same time. Colour, movement, sound, relationship, narrative all serve to stimulate multiple centres in the brain increasing the likelihood of imprinting strong associative memory. This process is also known as learning!
But wait, there’s more
Not all our clients are looking for learning tools. We also offer, web services, branding, design and print as well as high quality video production. Take a look at some of our work below or use the links above to explore our project portfolio.
Web
Websites represent the personality of your business or organisation and you need to feel confident that you are not only providing information about what you do, but you are also generating a positive presence in the minds of your clients or potential clients. We get that, and we believe that spending equal time on what you say and how you look is the most effective way to broadening the impact the might have within your sector or industry.
Identity
Through understanding your organisation, strategic thinking and creative solutions, we create a visual identity that resonates with your audience and make sure you’re speaking with the right voice. We can run with your existing branding – or create a brand new look from scratch. Logos, branding design through to creating you own style guide. See our print design portfolio to get a sense of the quality of our branding work.
Video
In 2015 Inky Smudge partnered with the Adventure Group and film studio Filmotion and began producing video predominantly for the Health and Education sectors but also for individuals, arts organisations and small business. Once again it has been high production values that have generated this work and we look forward to extending this field of endeavour in the coming years.
Web
Websites represent the personality of your business or organisation and you need to feel confident that you are not only providing information about what you do, but you are also generating a positive presence in the minds of your clients or potential clients. We get that, and we believe that spending equal time on what you say and how you look is the most effective way to broadening the impact the might have within your sector or industry.
Identity
Through understanding your organisation, strategic thinking and creative solutions, we create a visual identity that resonates with your audience and make sure you’re speaking with the right voice. We can run with your existing branding – or create a brand new look from scratch. Logos, branding design through to creating you own style guide. See our print design portfolio to get a sense of the quality of our branding work.
Video
In 2015 Inky Smudge partnered with the Adventure Group and film studio Filmotion and began producing video predominantly for the Health and Education sectors but also for individuals, arts organisations and small business. Once again it has been high production values that have generated this work and we look forward to extending this field of endeavour in the coming years.
Our clients include:
Since 2016, the StrokeEd collaboration has used the services of Inky Smudge. They initially developed a new multiformat (mobile phone, tablet, laptop, etc) website for us, as well as a new logo and business cards. They have also helped us establish an online blog and newsletter. Communication response to queries is immediate. While we primarily communicate via email, we have at least one face to face planning meeting annually. Inky Smudge listens to and addresses our needs and the needs of our customers, clarifying requests before starting work. Helpfully, Don of Inky Smudge has produced short ‘instruction’ videos to assist us to upload and manage aspects of our website. We appreciate the proactive approach and advice provided in relation to security, privacy, our image and our business profile.
InkySmudge have provided valuable support to the South Eastern Sydney Local Health District Priority Populations Unit over the last fourteen years. Our partnerships have encompassed the development and maintenance of websites, innovative online learning tools, video productions, and design services for print and social media resources. The team at InkySmudge are skilled at working with a wide range of partners, including community members and organisations, to sensitively co-design creative health messages. Projects are frequently multilayered and have included strategies or resources to reach the general community and/or the health workforce.
I recommend Inky Smudge highly. They are flexible, quick to respond and reasonable in their pricing. I am computer illiterate and they are highly knowledgeable but I have never felt stupid in dealing with them over the past four years. Everything was explained and discussed in detail. We set up an educational resource website for teachers with English as an additional language. This easy-to-access website has gone international with thousands of hits per month! Requested changes were made immediately. Inky Smudge’s desktop publishing has also been excellent for us. It is very corny but I would say ‘top of the pops’ for a ‘one-stop shop’! Inky Smudge has a commitment to what they do – and to education and equity.
We have worked with Inky Smudge since 2018 to build online learning resources for health services. One of these in particular (teach-back) is used by multiple international and national health services, and consistently receives positive feedback as to its quality and ease of use. Our work involves filming clinicians and patients who can be very nervous, however the professionalism and experience of the Inky Smudge team helps to build their confidence so they can perform at their best. We’ve found Inky Smudge will listen to our needs and work collaboratively through all stages of building a resource so that the end result suits our requirements perfectly.
As an educator and researcher, I have worked with Inky Smudge on several funded health projects over the last 10 years. Don and the team have always been consummate in their professionalism and epitomise the collaborative approach required for large scale complex projects. Inky Smudge have always stayed on track, on target, and on budget, despite any challenges posed from our end. The team have always been courteous,, attentive, and responsive to our needs and requirements, with design and technical issues always being resolved in a timely and stress-free manner. Our online multimedia educational resources continue to get engagement and excellent feedback globally from faculty and clinicians alike, and we could not be happier with the design and interface of the end products. We are extremely excited to launch and roll-out our latest clinical ethics educational resource, and highly recommend the team at Inky Smudge for similar health education endeavours.
I have done several projects with Inky Smudge over the past 4 years and I could not be happier with their excellent advice and service. In a complex area like website development, requiring detailed and technical communication at times, I know I can rely on their considered and creative solutions. Nothing is too much trouble for them. If you need a website developed, you need Inky Smudge.
Let’s work together
If any of our media projects suggest we might be a good match for your project please don’t hesitate to make contact using the form below.