David and Victoria Longfield have developed an innovating method for recording the life stories of individuals. Prompting users to think as broadly as possible about how their lives have evolved they have created a complex inquisition of personal history that can be turned into a memorable experience upon completion.

This is an original idea and as a result has undergone a significant evolution since its first version. Accordingly Inky Smudge has had to remain agile responding to the sometimes rapidly changing needs of an idea that is a work-in-progress. Biografica has engaged a marketing team who have been providing ongoing feedback to David and Victoria about improved ways to make Biografica more and more appealing to its potential audience. Patience is a virtue and Inky Smudge has had to avoid being precious about its creations as one idea ‘in’ today can be ‘out’ tomorrow.