An extensive and highly successful state-wide campaign which began targeting shisha consumption in NSW and ended up extending the world over. There are many components to Inky Smudge’s contribution to this campaign from branding and print design through video production, social media and interactive learning all wrapped around this website.
Priority Populations within NSW Health needed a site that would appeal to their target demographic of 25-35 year-olds. It had to be engaging and easy to access with interactive elements to encourage involvement. Popup referencing was used extensively throughout the site as claims made by the client had to be shown to be evidence-based given the controversy that exists in the field.|